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Restaurant Wine Club
I Talk About Wine Inc. developed the Restaurant Wine Club for its clients who are interested in helping restaurant guests expand their wine knowledge. The wine club is designed, through seminars held in your establishment, to teach your customers the basics of wine tasting with an emphasis on food and wine parings. This education focuses on increasing your wine sales, both in check average and volume sold.
How does it work?
- These events can be held monthly or bi-weekly in your establishment on a day you select, i.e. the first Monday of every month. Some owners or managers may prefer to offer this every other Saturday morning to take advantage of down time.
- The events can also be used on a need basis as a selling point of on-premise catering. They make a great venue for office happy hour parties and group dinners.
- Regular members will receive a discount card to use with local wine merchants for the products they taste at each event.
- The programs last from ninety minutes to two hours, based on your needs.
- Club members receive tasting notes prepared by I Talk About Wine. These notes are also provided on I Talk About Wine.com
- These interactive events encourage participant questions and group discussion. Members may e-mail I Talk About Wine with questions or comments, which will post on the I Talk About Wine site for other visitors to read.
- Many events are enhanced by maps and a PowerPoint presentation, which include photos of the life cycle of a grapevine and wine makers in action.
Which topics do you cover?
- The first program starts with the basics of wine and wine tasting.
- The next step takes the Club Members "Behind the Wine List" with an in-depth look at the restaurant's current wine list, exposing members to wines you may already offer but they may not have sampled.
- Other programs include:
- These programs culminate in a "Wine Diner" held at your restaurant bi-monthly or quarterly to showcase the regions covered by the Wine Club.
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Why would I want to use this service?
Because Wine Club programs..
- Consistently grow wine sales and check averages
- Make effective use of restaurant down time
- Provide free staff training
- Generate new business by acting as a selling point to groups and organizations
- Showcase wine and food in a fun, interactive setting, which elevates the prestige of the restaurant
- Provide a proving ground for future wines and programs the restaurant will use, i.e. a tasting of light fresh whites and reds for the upcoming summer menu
- Are not just limited to wine - we do tastings for spirits and cordials as well
- I Talk About Wine provides these programs based on a cover charge built into the Wine Club ticket price; we grow as your Club grows!
How do we get started?
- I Talk About Wine Inc. will meet with you to discuss your overall goals and specifics such as usable space within the restaurant and available dates.
- We will consult with you to determine which wines to choose from the current wine list and at the specified price point of the restaurant.
- Working with you, we will establish advertising your Wine Club within the restaurant and on your Web site with a link to I Talk About Wine.com.
- I Talk About Wine will post a calendar of events for your Wine Club on its Web site, a link to your Web site and will provide flyers for your use within the restaurant.
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